Friends, if you've stopped by the Calm Cradle Photo & Design website this summer, you may have noticed some changes. Big ones. New look, new logo, new content. I've been working on rebranding as a lifestyle photography business, and I'm bouncing off the walls with excitement as the new site officially launches today. Please take a look around!
Let's talk about lifestyle photography. What is it? Well it's what I've been offering clients all along, but I'm finally confident enough to declare it as my own. Lifestyle photography is about storytelling. It combines fine arts and documentary styles to capture authentic moments, relationships and sense of place. You can read more about my definition here.
My goal is to offer clients a meaningful collection of high-quality images that reflects who they are—not just 15 minutes of awkward posing in an insignificant location. I want clients to look back at their photos years later and feel that the images still ring true, that they still have the power to bring back memories of the crazy anticipation of that first baby, their newborn curled up sleeping in his nursery or their daughter's determination to climb that wall 10 times per visit to the playground. These sessions don't have to be complicated to plan or intense to undertake. I'll help you select a location or activity that means something to your family and also works photographically.
Sound like something you're interested in? Contact me to book your customized lifestyle session. I'll be scheduling a very limited number of sessions this fall, so grab a spot on my calendar as soon as possible. Book before Sept. 15, 2016, to receive 10% off your session fee.
Since lifestyle photography doesn't lend well to mini sessions, I won't be offering them this year. They're often a portrait photographer's bread and butter, but I'm going to try to focus on high-quality, personalized sessions over quantity right now. We'll see where it takes me.
What's new on the site
I'd love to draw your attention to some of the updated pages, including:
Expanded portfolios: Newborn & maternity, Baby & child, and Family & engagement
What is lifestyle photography
Nature & landscape work
When I started this business in 2012, I offered a mix of nature & landscape photography, as well as children's photography. While nature and landscape are my first loves, I've realized over the years that it's too time consuming to constantly post updated work. Most of my sales in this area actually come from people seeing my photography on this blog or my Instagram feed and emailing me to place custom orders. I'll continue to offer this type of photography for purchase, but I've removed the pages from the site to focus the Calm Cradle Photo & Design brand on lifestyle photography. Just shoot me an email any time you'd like to purchase my landscape & nature work.
This blog will remain largely the same. While it's not the most focused blog, it's a place for me to document my own story in a variety of ways. One change has already taken root, however. This summer I launched a new series: Pittsboro-Chapel Hill Outdoors. Now that we're settled into a home we hope to live in indefinitely, we feel invested in this town and would like to find more ways to connect and create community. My goal for this series is to offer something our community currently lacks: an online resource for family-friendly outdoor activities. I hope it's something you'll find useful as a neighbor or visitor to this wonderful place.
If you've made it this far: THANK YOU! I'm thrilled to refresh and refocus Calm Cradle Photo & Design and appreciate your support and readership. Enjoy these last precious days of summer. (Just don't ask me about kindergarten. I can't even.) Hope to see you this fall!
I'm Julia Soplop, writer and photographer. I believe there is something profound in bearing witness to moments of joy and pain in others’ lives. My husband, three girls and I live outside of Chapel Hill, NC. You can read more about me here.